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What is SEMrush tool?
SEMrush tool is a comprehensive award-winning suite for digital marketers. For such a long time they have been the go-to toolkit for SEO specialists around the world. I know that the SEMrush toolkit can be overwhelming at first with over 25 tools, but it’s an arsenal of endless capabilities.
To make your introduction to SEMrush smooth i will start by revealing how you can make the most of SEMrush SEO toolkit. Your SEO experience starts with the dashboard which contains key SEO metrics that provides a helicopter view on domain optimisation. You can easily connect your Google analytics and search console to keep track of the key metrics in one place, and once you have taken a close look at your own metrics, it’s time to move on to competitive research.
Semrush Competitive Research
The biggest benefit SEMrush provides is it’s traffic analytics tool or the Google analytics for competitors tool. The data is based on clickstream data or real users browsing history, which generates a report including all the key SEO metrics for your competitor site with monthly data. With information on locations and devices from which the users visit their site, the tool provides data on where the traffic comes from which helps you reverse engineer your competitors marketing strategy. You can view your competitive research right now just click here and start analysing.
Once you have taken a quick glance at your competitor’s sites, focus on the details of organic research to analyse your competitors and find the keywords they are ranking for. You can even analyse their sites on different levels; look at the entire domains and sub domain or a separate URL. All the keywords competitors rank for can be found in an easy to navigate table with lists of keywords, and if you’re not exactly sure whether you have covered all of your competitors you can always double check who your competitors are based on common keywords.
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Semrush Keyword Research
When you are 100% sure about who your competitors are, you can take a closer look at their keyword strategy and maybe find some untapped opportunities. Use the keyword gap tool to compare your keyword strategy to that of your competitors. Take five competing domains and use the chart view; the chart includes both mutual and unique keywords for the domains you compare. Make sure to pay attention to the unique keyword section to discover keyword opportunities you never thought of for your own website.
Now onto backlinks.SEMrush back-link gap tool has a similar functionality to keyword gap. You can enter your competitor’s URL and checkout where they get their backlinks from and cross check the list of referring domains to discover some missing opportunities. There is even more SEMrush can offer. Keyword analysis and competitor benchmarking is only a part of your keyword strategy. You can also to do some keyword research before you implement an efficient keyword strategy for your own domain, and this is where keywordmagic tool enters the stage. Keyword magic tool has everything you need for keyword research. SEMrush has data from around 100 countries with over 8 million keywords. Use the PPC keyword tool to optimise your PPC campaigns for your target keywords and position the tracking tool to keep track of your performance. You are able to take a sneak peek at organic traffic insights- a tool that analyses organic rankings performance in one table.
Semrush Link Building
Now that SEMrush have your keywords completely covered, the next element you should focus on is link building and back-links which is significant to Google’s rankings. You can view your competitors and your own back-link profile by using the back-link analytics tool. You should use back-link analytics to analyse your competitors back-links strategy and benchmark your back-link profile against theirs. By looking at the key metrics, the tool allows you to look at back-link profiles from various angles and actually get redirected to any referring domain that caught your attention. To really beat your competitors, you should optimise your back-links by using the back-link audit tool. This tool conducts an audit of your existing back-link profile and also pinpoints toxic links that could damage your rankings. The biggest help in link building comes from SEMrush’s link building tool.
Link building is your best tool choice for acquiring high quality back-links. It gathers potential best back-link sources and prioritises them by the value they bring to your website. Each prospect is analysed by several parameters which gets sorted by their rating. You can select from various strategies to work with to suit your needs.
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Semrush Rank Tracking
Why is it that so many people are relentlessly working on keyword and back link optimization? To improve their websites overall search performance and rank on top of Google of course! This can be so time consuming, which is where SEMrush sensor tool comes in to do the work for you. SEMrush sensor tracks volatility of Google so that you can spot potential algorithm updates quickly and generally check whether your industry and rankings within it are being turbulent. But of course, the sensor tool gives you a generic view to track your rankings and use position tracking. This is an intuitive tool that tracks your search position at a national and local level. It also separately tracks your rankings on mobile and desktop devices.
You can make the most out of this tool through position tracking which tracks a website search performance for a custom set of keywords in Google. You can also add your competitors to benchmark your performance against that of theirs and then you can immediately see a visibility trend of metric that aggregates performance of all selected set of keywords. And when you check the keywords list, you will be presented with convenient options such as use of tags and advanced filter options. If you need a more detailed analysis SEMrush has a landing pages section to see which pages rank for which keywords, and since you can check your positions at a local level, you can always identify your niche competitors by using the competitors discovery option.
As I mentioned already, position tracking allows you to track your sites search performance across multiple locations and various devices all at the same time. You can even specify the search engine you would like to monitor be it Google or any other. Why should you compare each location and device range? This will help you compare which location performs best visibility wise, and on top of that the tool showcases whether there are any featured snippets for your relevant keywords and to make sure you always stay updated on any changes positive or negative. SEMrush allows you to set up custom alerts that will notify you of any significant changes to your position.
Once you have completely warmed up with your keywords, back-links and rankings, move onto the technical aspect of SEO. This is probably the most challenging aspect of SEO, but with SEMrush it will all be easy for you to fix. Fixing technical SEO issues is a meticulous job however SEMrush has a powerful website crawler that analyses over 100 On Page technical SEO issues.
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Semrush On Page & Tech SEO
The site audit tool allows you to uncover what website sections and versions of the website desktop or mobile to audit and gives you a helicopter view on the website health. What’s more is all the issues that are listed within the tool are grouped by their severity level which makes it easy for you to prioritise what you should fix right away.
Convenience issues are also grouped by themes or your site performance for particular areas, so let’s start with crawl ability. The crawl ability reporthelps you identify whether any of your crawling budget gets wasted on pages with issues. Since Google pays close attention to site security, you should take a look at whether you have any security issues that need fixing right away. Also keep a close eye on your site speed, the arrival of mobile first is placing bigger and bigger importance to site speed so make sure you have it covered, and of course when it comes to on site you cannot avoid dealing with internal links.
The site audit tool can easily identify any issues with your sites internal league structure to help you optimise the most efficient link distribution. In a nutshell these are the On site in technical SEO issues site audit covers for you for more efficiency. You can choose whether you want to explore the full list of issues or only analyse the issues of a particular page on your site. It really depends on the size of your website the number of people working on it. If you wanted to, you could connect Google Analytics to site audit to start working on the pages with the highest traffic. Once you are done fixing technical SEO issues on your site, move onto optimising particular pages of your site for particular keywords. This is where on page SEO checker comes into play.
With the on page SEO checker you can optimise existing pages of your site for target keywords that will provide you with optimisation ideas based on SEMrush’s analysis of organic rivals compared to your page. The ideas are grouped into types, and if you open up the entire list of recommendations you will see them sorted by priority level. The ones that are more impactful and easily implementable are on the top, and if you open up the benchmarking section, you can compare your performance against the top ten domains that organically top the search for every target keyword you specify.
SEMrush Review conclusion
To conclude the SEMRush Review Conclusions, looking back I’ve run you through the main SEO tools you will be using. There are still so many more tools for you to use, however the tools I have mentioned I have found so useful myself as a SEO specialist with over 15 years’ experience.
I know what you’re asking yourself, is it worth the Semrush pricing? Is it worth the Semrush cost? I have used so many tools over the years and in my opinion, Semrush is by far the best SEO tool out there in terms of usability, features and cost. I wouldn’t worry about the semrush cost just go and try the Free trial and find out for yourself how the semrush software can help your website!